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http://hdl.handle.net/20.500.12984/5653| Title: | Motivation as an enterprise education strategy to promote the creation of socially resposible companies in higher education students of public, Institutions La motivación como estrategia educativa empresarial para impulsar la Creación de Empresas Socialmente Responsables en los estudiantes de Educación Superior de Instituciones Pública |
Keywords: | Motivación educacional Emprender Empresa Socialmente responsable Instituciones Públicas Cultura empresarial Medio ambiente Motivation Education Entrepreneurshi Company Socially responsible Public institutions Corporate culture Environment |
Publisher: | Universidad de Sonora | Description: | The public institutions of higher education have the commitment to train professionals, committed, with a
high human sense and competence, capable of creating, developing and innovating; with a vision towards the sustainable, technological, social and economic development that the globalized environment demands. Therefore, in the present ethnographic research they were identified, the areas of opportunity of the student that leads him to develop a business culture and undertake his own project, detecting, the motivational tools that should stimulate his interest as an innovator, in the different careers offered public institutions, managing to involve a common objective. All the above directed towards his business vocation. The results seek to identify the internal and external factors, giving him self-confidence, to boost his own company,
establishing a commitment, with his family, friends and the environment, that drives him to participate in
a socially responsible business context. Las instituciones públicas de educación superior, tienen el compromiso de formar profesionistas, comprometidos, con un alto sentido humano y de competencia, capaces de crear, desarrollar e innovar; con visión hacia el desarrollo sustentable, tecnológico, social y económico que demanda el entorno globalizado. Por consiguiente, en la presente investigación etnográfica se identificaron, las áreas de oportunidad del estudiante que lo conduzca a desarrollar una cultura empresarial y emprenda su propio proyecto, detectando, las herramientas motivacionales que deben estimular su interés de innovador, en las diferentes carreras que ofrece las instituciones públicas, logrando involucrar un objetivo común. Todo lo anterior encaminado hacia su vocación empresarial. Con los resultados se busca identificar los factores internos y externos, dándole confianza en sí mismo, para impulsar su propia empresa, estableciendo un compromiso, con su familia, amigos y el entorno, que lo impulse a participar en un contexto empresarial socialmente responsable. |
URI: | http://hdl.handle.net/20.500.12984/5653 | Other Identifiers: | https://trascender.unison.mx/index.php/trascender/article/view/7 10.36791/tcg.v0i6.7 |
| Appears in Collections: | REVISTA TRASCENDER, CONTABILIDAD Y GESTIÓN |
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